Rockstar Energy Drink

New product innovation & Brand evolution

Client: Rockstar Energy Drink, PepsiCo, A.G.Barr, Frucor Suntory

Services: Creative Direction · New Product Development · Packaging Design · Brand Adaptation · Global Rollout · Artwork & Production

Markets: UK · Europe · Australia · North America · International
Team: Zach Abell (Creative Director), Tim Powell (Art Director/Lead Designer)

Over more than a decade, we helped Rockstar Energy bring new products to life across international markets. From entirely new ranges and flavour extensions to functional innovations, we combined creative development, packaging design, and production expertise to deliver distinctive products built to compete on shelves worldwide.