Good people.
Bright ideas. Thoughtful design.
Soulfur is an independent creative studio led by Tim Powell. We help brands find their voice, look their best and bring ideas to life through branding, packaging, campaigns and digital design.
Based in Brighton, we work with businesses and creative teams in the UK and internationally.
Who we are
We bring more than 20 years of experience, plenty of curiosity and a practical understanding of how to get things made.
Tim’s career spans Rockstar Energy and PepsiCo Global, with more recent work supporting Formula 1, the Premier League, the 2024 Paralympics and The Implant Centre.
From developing a new drinks range to bringing a brand partnership to life, we connect the big idea with the details that make it work.
What we do
Branding & identity
Helping brands find their character through clear thinking, distinctive identities and useful guidelines.
Packaging & product innovation
Creating product concepts and packaging with personality, from first ideas through to production.
Partnerships & commercial creative
Bringing opportunities to life through creative concepts, presentations, visualisations and campaign assets.
Campaigns & visual communication
Giving ideas a clear message and a recognisable look across advertising, print, social and motion.
Digital design
Designing websites, interfaces and content that feel right for the brand and easy for people to use.
How we work
We ask questions, listen closely and get to know what you’re trying to achieve. Then we explore ideas together and follow them through with care.
You work directly with the people doing the thinking and designing. We can take on a complete project, join your existing team or provide ongoing creative support.
Tim leads the work, bringing in trusted associates and collaborators when the brief calls for them. Our network includes Zach Abell, former Creative Director at Rockstar Energy Drink, alongside Visually Speaking and Shed Creative.
The right people for the project, with clear communication throughout.
Who we work with
We work with brands, founders, marketing teams, commercial teams and agencies across drinks, consumer products, sport, entertainment and healthcare.
Some need a fresh perspective. Some need extra hands. Others want a creative partner who gets to know their business over time.
We’re happy to talk about all three.
What matters to us
Ideas with purpose. Creative work that looks good and has something to say.
Easy collaboration. Open conversations, honest feedback and a shared ambition.
Care in the details. From the first sketch to the final artwork.
Staying curious. Always learning, exploring and finding better ways to work.
What are you working on?
A new brand, a product launch or a little more than your team has time for?
Let’s talk.