NBA & US Soccer Stadium
LED boards
Motion Graphics
Client: Biosteel
Senior Brand Manager: Lea Torchetti
I worked with Biosteel (a North American sports drink company) for a couple of years as a freelancer, helping with various graphic design and motion graphics projects. The vast majority of work involved motion and static graphics for the LED boards used in the NBA and US Soccer stadiums. Simple brand and product focussed messaging. The boards varied depending on which stadium the boards were being used. The boards included those that ran around the circumference of the NBA and US soccer stadiums, and the scorers table, ring boards and scoreboards in the NBA Stadiums. Other graphics works including promotional material (social media layouts and e-blasts) and retouching athlete and product photography.
Photo: Sarah Stier/Getty Images
Photo: USA's Christian Pulisic vs Morocco (AP)
Photo: USA Today via Reuters
Photo: Mark Blinch/Getty Images
Photo: Michael Chow, USA Today Sports
The photos above have been edited for the purpose of providing an example of how the LED banners looked during USA Soccer and NBA games in the USA.
Testimonial - Lea Torchetti
“Tim created a variety of designs for us at BioSteel. Working with him was seamless. He picked up on our creative direction and our brand guidelines very quickly and went above and beyond in delivering our final files. What I appreciated about Tim’s approach is that he had a series of questions to help us get to the heart of what we were really looking for. It was a pleasure to work with Tim and I would recommend him to anyone looking for an efficient and creative graphic designer.”