Rockstar Product
Rebrand & Design

Creative development of on-pack designs

Client: Rockstar Energy Drink (PepsiCo Global) & Call of Duty (Activision)
Creative Director: Zach Abell

Over the years I have worked on many designs and redesigns of the Rockstar range. This however this was the first complete rebrand and redesign. My role was to develop new and adapt existing design concepts, then build out the ranges. Once approved, create the master files with all their variants to be sent the PepsiCo production teams for execution. We created products for all markets outside of Northern America.